Understanding the History of Loyalty Card Programs

Having understood the objectives of a loyalty card program and evaluating its effectiveness, I wanted to study the history of it. After all, I find history to be a collection of unbiased facts that give a unique insight into the past. In the case of the history of loyalty card programs, I found some interesting facts that are worth contemplating about; It began in the Early 1700s and retailers quickly caught on – Here I would argue the “fear of

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Key learnings about effectiveness of loyalty programs for grocery retailers

Loyalty card programs offered by grocery retailers have intrigued me for quite some time. First, in my capacity as a cashier at Zellers (discount department retailer) where I earned a bonus for to signing-up customers for our rewards program – including the credit card. Secondly, in my teenage years where I used the SPC card wherever I could. Now, as a product manager for Checkout 51 and with the luxury of those past experiences, I’ve been working closely in the

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Overview of the Pragmatic Marketing Framework

Having had built and sold software products, I recently decided re-visit some structured material to reflect upon my experience – and while reflecting, write something as a guide to re-visit for next time. By doing so, I hope to be following the “forever learning” theme of this blog – where I reflect during and after the experience (e.g experiments) to grow instead of just going through life. To have a holistic approach in this blueprint for building software products, I

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Year in Review of 2016’s Experiments (for a Better Me)

It is hard to believe that the fun and experiments for 2016 has come to an end. Before I get back into it for 2016, I wanted to take some time and self-reflect on all the self-improvement experiments – as I was the “subject” for each one of them. By doing so, I want to see what worked well for 2016 and what I can improve on for 2017. It’s already the end of the year, let’s begin; 3 Experiments

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How I am Going to Cut Down Time Spent on Email in 2017

After the unpleasant (but not surprising) discovery that I spent 25% of my 2016 on communication (email, scheduling, calls, and social networking), I decided to spend an hour writing this blog post so I end up saving a lot more in 2017. Now, as I noted in the previous article, I want to make it clear that I love communicating with people – but I believe (as per forever learning principle) that quantity does not equal quality. Thus, there are

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