Objective and Purpose of Loyalty Card Programs

Loyalty programs are deliberate marketing efforts that influence customers’ buying behaviour. In short, these programs aim to influence users to buy more from products listed under the loyalty program – in addition to or instead of non-loyalty program products. These programs go by the names of: rewards program, savings club, points program, gold membership etc. However, programs like Costco’s membership and Amazon prime do not fall under the same category. They are unique “privilege loyalty programs” and I hope to

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