Wattpad.com – Where Stories Live. (Image Source: Wattpad.com)

What is this project about?

Worked as a Senior Product Manager at Wattpad to help monetize (from freemium to paid) the product that has a global community of 70M+ readers and writers. Particularly, focusing on the user-monetization on the platform – via virtual economy, ads, and subscription.

Why work at Wattpad?

Joining Wattpad and going back to the broad media space has been of keen interest to me because:

  • Interested in learning and contributing to the evolution of value-exchange on the internet (beyond just ads). For example, the evolution of subscription (netflix, spotify, etc) to micro-payments or in-app-purchases (e.g games like league of legends and fortnight).
  • Media (aka storytelling and entertainment) is central and arguably the most used and influential part of the internet. How can I contribute to helping it make it better for the rest?
  • Building onto my learnings (projects) from Checkout51 (acquired by News Corp) – and JournalingHabit.com (personal media project).

Beyond the above reasons and learning goals, I have admired the leadership team and culture (how work gets done) at Wattpad. I am excited to be part of the team and build the product at Wattpad!

Highlights at Wattpad

Learnings and Blog Posts

Detailed blog posts coming soon

  • Understanding Online Literary Market for Writing Fiction
  • Creating an app and targeting it for teens and pre-teens
  • Optimizing for a freemium to premium app upgrade (like Spotify, Youtube etc)

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