Jawwad Siddiqui

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  • Any thoughts on the direct sales piece. My wife and I don’t sell any products ourselves but spend $750-$1,000 per month from companies such as Advocare, Young Living and Amway. Has that had an impact on retailing?

  • Intriguing perspective. Malcolm McNair’s theory (1930s?) regarding the Wheel of Retailing also helps explain industry transformation that occurs when innovators enter the retail arena. McNair described how new retailers would attempt to capture market share and create brand value. His theory suggested new retailers usually begin at the bottom of the wheel with lower prices, low profits and little prestige and then, due to an innovative business model, gradually work their way up to increased prices, profits and prestige.

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